Our website offers you the chance to register to receive free and personalised push notifications from BMW AG. We use the tool from Urban Airship Germany GmbH, Thurn-und-Taxis-Platz 6, 60313 Frankfurt, to create and send these push notifications. The push notifications let you know when there is new content on the BMW.com website.
In order to be able to provide you with push notifications, Airship processes your browser ID, and your device ID for mobile devices, on our behalf. As part of this service and based on your consent, Urban Airship Germany GmbH stores and processes additional information (collectively referred to as “usage data”) regarding your topics of interest, whether you open push notifications, your type of end device, operating system, browser and, if applicable, other device settings that you use. The data is processed for the purpose of optimising the push notification service according to your consent in accordance with Art. 6 (1) lit a of the General Data Protection Regulation (GDPR).
To register, you only have to consent to receive push notifications in your browser.
You can revoke your consent to receive push notifications at any time, which will unsubscribe you from further push notifications. To do this, you can deactivate push notifications in your browser. Please open the following link for directions of how to do this according to different browser types:
Revoking your consent does not affect the legality of any processing carried out on the basis of your consent up until the revocation.